Trends in the tech industry weigh more than just a fad that subsides over a short period of time. However, the change is rapid and so is progress.
With technological advancements and shifts within consumer trends; the rapid changes within the web development landscape can be overwhelming for the executives to keep up. Making sure your business’s website isn’t outdated and losing value is a big responsibility, after all.
This is why it is important to keep your knowledge about the latest industry trends up to date at all times.
We tapped into the software industry to gather the web development trends of 2020; so you can keep up with the competition. Here are our top suggestions.
- Mobile Responsive Websites
- Accelerated Mobile Pages
- Voice Search Optimization
- API-first Development
- Motion UI
- Modular Design
- Progressive Web Apps
Trend#1: Mobile Responsive Websites
Mobile responsive websites have become a standard that should be followed at all costs. This need for websites to be mobile-friendly is driven out of the excessive mobile usage of today.
According to Statista, mobiles drive more than half of the web traffic worldwide; nearly 52.6%. Moreover, Google has also adopted the mobile-first indexing approach. Meaning, that now in order for your website to rank, you need to make sure your site is mobile responsive.
So if you have a website that hasn’t been optimized for mobile, then best get to it immediately. Otherwise, not only you are on the verge to lose your Google ranking, but also visitors that wouldn’t like a cluttered desktop version of your website on their small screens.
Trend#2: Accelerated Mobile Pages (AMP)
Google loves a fast loading web page. In fact, webpage speed is one of the ranking factors, as well. This is why speedy mobile pages are one of the trends of web technologies, In a nutshell, AMP concerns with building websites that load instantly on every mobile device.
The average loading speed of an AMP page is 2 seconds compared to the 22 seconds taken by a non-AMP page. This is a massive difference. Definitely the difference that works best for SERP ranking.
So even if you are looking to just increase engagement and awareness of your brand, switching to AMPs will achieve that, and more. For starters, you will be gaining a competitive edge and better ranking on Google.
Trend#3: Voice Search Optimization
We are already in 2020; and the predictions for this year suggested that nearly 50% of the search queries will be done via voice. Gone are the days of text searches, replaced by technologies like Siri, Cortana, Alexa, and Google Assistant.
Consumers have become accustomed to the ability to control their mobile devices hands-free. The accessibility to their phones, while they engage in other activities like exercise, cooking, and more, is convenient. In fact, 2 of every 5 people consider voice-enabled devices to be an essential part of their lives.
This shows that web developers need to make the website mobile responsive and then integrate voice search internally. According to Google, nearly 20% of mobile searches are voice initiated.
Trend#4: API-first Development
With IoT devices becoming common, the narrative of having all devices connected with each other is getting stronger. The more connected the world becomes, the more APIs each application has. This is why an API-first development approach is required.
Because if you check the traditional API development; it is time-consuming and inconvenient. How? the developers design the application and work on the APIs afterward. The back-end team starts works on the API and once finished, hands it over to the front-end for testing. This means that the front-end developers wait on the back-end team and the entire loop is time-consuming.
The solution to this traditional API approach is the API-first design, which is the top web development trend of 2020. Now, the developers start with the APIs and built the product on top of it that ensures a seamless development process.
With the API-first approach, you get to save money, resources, time and create web apps that encourage connectivity with other devices.
Trend#5: Motion UI
An interactive user interface, animations, 3D objects, and more are the present and future of user interface standards. Why? Because the web and mobile apps are not only competing with their competitors but also competing for users’ attention. Which unfortunately is worse than that of a goldfish.
This is why motion UI is one of web development trends this year; where developers try to grab the attention of the users and drive higher levels of engagements. Let’s see how well this pans out for web apps.
Trend#6: Modular Design
In times of rapid development, the hour calls for a shift in the dynamics of how development is carried out. Meaning, that instead of creating a web page with a dedicated template, developers are adopting a more convenient approach – that is, reusable components.
The modular design web page is like building blocks, where every block should fit perfectly with each other. This leads to cheap and rapid development.
Trend#7: Progressive Web Apps
We saved the best for last. PWAs are one of the hottest trends in web development; enabling websites to provide a mobile app-like experience to its users, without being forgotten entirely.
Since mobile usage has trumped desktop usage, websites need to provide a more interactive experience to drive mobile-traffic. This is why PWAs have come into existence.
Moreover, their technology of being available offline, easy access, and not taking space within the phone as native apps do, is making them rise above the regular mobile apps.
Some of the giant companies have built PWAs that have significantly increased their traffic, engagement, and sales. Some of those businesses include Alibaba, Twitter, Forbes, and The Washington Post.
If you are wondering how PWAs provide a better experience than native mobile apps, then consider the infographic below.
Now with the knowledge you have of the best web development trends and web technologies of 2020, there is a need to evaluate your website. It is best to upgrade your site to make sure Google acknowledges your business along with your audience.
The best way to do that is to hire a development team. KoderLabs, a software development company in Houston houses skilled teams of professionals that provide impeccable development services to their clients. Your site will not only check all the right boxes but will provide a great user experience, as well.
If you require a website from scratch or need to revamp your current one then connect with KoderLabs and enjoy the development process of your top-notch website bound to give you the competitive edge you require.