Snapchat has silently gained momentum as compared to TikTok or Instagram that are the popular children among the social family; with TikTok being the youngest member. However, Snapchat still holds the title of being one of the top 15 most used social media apps of 2020.
So Snapchat is still very relevant and houses 218 million active users every day; which is 2018 million people that business can potentially reach out to. Yes, when we speak about businesses and their marketing strategies on social – they largely gravitate to Instagram and Twitter. When, in fact, Snapchat provides a great playful platform for businesses to promote their brand and generate conversions.
If you are not into the guide we have prepared for you to boost your business using Snapchat, then simply head over to this Snapchat Marketing Guide Walkthrough that will give you the gist of it all.
If you are looking to dive into Snapchat then keep on reading for all the tips and tricks that will help your business on this particular platform. But before that, you need to understand what will you gain and who will you be reaching out to on Snapchat. Why? Because platforms like Snapchat and TikTok may be popular, but they are not for every business.
So, understand the dynamics mentioned below and if it lines with your brand’s objectives, then Snapchat is great for your marketing purposes.
Advantages of Snapchat for Your Business
Reaching Young Target Audience
If your brand seeks for people aged between 13 to 35, then Snapchat is where they dwell. According to the statistics, nearly 82% of all Snapchat consumers are under 35 years of age.
So just consider this platform your treasure box of young potential customers that would take great interest in your business, if you approach them the right way – the Snapchat way. Which we will discuss in a moment.
Higher User Engagement With Your Brand
The ‘Discover’ section of Snapchat is where users can connect with brands and content creators. This ‘Discover’ icon is on the right hand of the home screen that users spend 35% more of their time on.
This section of Snapchat can be renamed as the ‘Snapchat Marketing Section’. Why? Since this is where users see brand-generated content meant for marketing and promotion. Moreover, Snapchat users according to Snapchat business are “60% more likely to make impulse purchases “. Also, Snapchatters a good 30 mins on this platform daily and are ready to make purchases. This also brings to the fact that as 13-24-year-olds make 90% of Snapchatters, they are also the group that has the spending power of $1 trillion.
You are missing out on a gold-mine if you are not making use of Snapchat for your business.
Creative and Fun Marketing
For once your marketing team can go bonkers with having fun promoting your brand. Snapchat is all about being creative content creators, and you need to bring the playful side of your brand to attract this audience.
So what are you waiting for? Get out of your comfort zone and simply have fun whilst keeping the brand as the main focus.
Now let’s talk about successful ways of Snapchat Marketing.
Successful Snapchat Marketing Tips
You can use these tips to create a kick-ass marketing strategy for the Snapchat business account.
1. Tell Existing Audience About Your Snapchat Account
Since you are new on Snapchat and need to build an audience, the best route is to let your audience on other platforms know about your Snapchat account. However, that will not be enough as the audience significantly differs on other platforms from the one on Snapchat.
Nonetheless, you can gain followers through the following measures:
- Cross-promotion of your Snapchat username: As discussed above, you can promote your Snapchat username on your Twitter, Facebook, and Instagram.
- ‘Add Me’ URL creation: Add me URL can be shared easily and others can simply follow that to add your Snapchat business account.
- Snapcode creation: Much like a QR code, a snapcode is a badge that people can scan through their phones or tablets and instantly find your brand along with its filters, lenses, and content. So be sure to generate one.
How to create snapcode?
Since snapcodes play an important role in business visibility and reach, here’s how you can generate one.
- Click on the setting’s icon which is on the top right-hand corner of your Snapchat account for business.
- A drop-down menu will appear and click on ‘snapcodes’.
- Now, go to ‘my snapcodes’ which will show your own brand’s own unique code that you can then promote everywhere.
These snapcodes give brands the liberty to even add them in their merchandise which could be anything from a t-shirt, a bag, or even business cards. Why not? Just have your Snapchat snapcode at the back of your business card.
2. Learn About Your Audience and Use Snapchat’s Analytics Tool
Social media platforms support a built-in analytics tool as they have become powerful marketing tools. Just like this, Snapchat comes with its own metrics that you can use to track and understand your audience, content, and Snapchat strategies – which ones are working and which ones need tweaks.
Unfortunately. this tool is available for accounts with a large following and not for Snapchat Business accounts. However, there are third-party analytics tools that you can make use of in the meantime – to track views, view time, reach, completion rate, screenshots, and demographic information.
3. Interact with other Snapchatters
This isn’t Twitter or Instagram where you just promote your own brand and provide customer service. On Snapchat, since the content from brands is separate, you need to engage with them to retain them. How can you do that?
- Follow other Snapchatters.
- View stories of others and make them feel important.
- View snaps that are sent to you and reply back if possible.
- Actively respond to instant messages, especially during the initial building stages of your Snapchat Business account.
- Devise a strategy using metrics about how many snaps will go in one day and during what timings.
4. Focus on Creating Engaging Content Using Snapchat Features
There is so much for you to explore and use in your snaps. Keep yourself updated with the latest features as Snapchat regularly brings in new quirky elements into the larger mix.
Snapchat Cameos, 3D snaps, Bitmoji TV, sponsored AR lenses, and a sponsored geofilter – just to name a few popular most engaging features of Snapchat.
Sponsored AR Lenses: Futuristic Snapchat Marketing
Who would have thought that a fun picture disappearing app like Snapchat would become a complete enterprise that would include technologies like Artificial Reality? These AR lenses are a different level of snap-game. Nearly, 75% of Snapchat users engage with AR daily. Which is a massive percentage and shows how effective they would prove if included in your marketing strategy.
Imagine real-life images with animations, graphics or effects added – that is what AR lenses offer in Snapchat.
Snapchat search can be hectic, and you can use tools like Snapdex to search for friends, influencers, other brands, and even celebrities with ease. Apart from Snapchat itself, there are many tools like Snapdex to help you further your marketing efforts.
5. Use Snapchat’s Ad Formats for Your Brand Advertisements
Snapchat for business has advertisement options that you can make use of, if you plan to incorporate paid strategies to gain followers, for brand visibility and purchases.
There are many ad formats you can choose from but the latest addition is the ‘Dynamic Ads‘, among Snap Ads, Story Ads, Collection Ads, and many others.
Of course, you can even target these ads to a specific audience and location. Snapchat Business accounts have options of various filters that they can set to reach their audience.
Bonus Tip: Swipe UP to Call and Text Feature for Your Business
In case you miss this recently launched feature by Snapchat we decided to include this as a bonus tip.
Now Snapchatters can swipe up to call or text your business directly from their smartphones. Talk about improved accessibility, right? Not only call and text, but the swipe up action can also take them to your business’s website as well.
Before Getting Started, Do You Have a Good Business Website?
So what are you waiting for? As a brand, simply create your Snapchat Business account and let the fun begin. However, keep in mind that if you are on a lucrative space like Snapchat, you are most likely trying to redirect the traffic to your site, which needs to be well-built and optimized. So make sure to reach out to a software development firm that can assist you in this regard and create a seamless UI/UX experience.