Coca-Cola · B2B Commerce
The entire trade relationship. One platform.
A mobile commerce and account platform connecting Coca-Cola’s UAE trade buyers, from their first order to their latest invoice.
- Industry
- B2B Commerce
- Country
- United Arab Emirates
- Platform
- iOS & Android
The overview
Coca-Cola’s UAE trade network serves restaurants, hotels, retailers and hospitality venues. Ordering stock, checking invoices and managing credit used to depend on calls, sales visits and paperwork. We built a 92-screen platform around the decisions a trade buyer makes every day: discover, order, track, manage and get help.
- 2M+
- Peak users at launch
- 99.98%
- Platform uptime
- 45%
- Faster user journeys
- 1.2s
- Median page load
The challenge
Every routine order needed a person in the middle.
A restaurant manager had to reach a sales representative to reorder. An invoice question went through accounts. Credit visibility depended on the last document someone had sent. Buyers could not act on their needs independently of the sales calendar.
Product discovery, promotions, ordering and account management belonged to the same customer relationship, but the information did not move between them. The opportunity was to make that entire relationship available in one place.
The solution
Built around the buyer’s next decision.
We connected commerce, account information and support into a single mobile experience, with an intelligence layer that helps buyers find what they need.
Browse, scan, reorder
A complete catalog-to-checkout journey with favorites, promotions, barcode scanning and repeat ordering.
Account visibility
Invoices, payment history, documents and credit information available without a call to the sales team.
Ask Arwa
An integrated AI assistant for product recommendations, order questions and navigating the platform.
Discovery & rewards
Trending products, market insights and a loyalty layer make discovery and repeat purchases part of the everyday journey.
The approach
From the first decision to delivery.
Validate the journeys
More than 150 prototype iterations tested the 92-screen design before production development.
Design for the trade network
React Native supports iOS and Android parity, with onboarding for the highest-friction tasks and AA accessibility built into the design.
Engineer for launch
Performance targets shaped component architecture, asset delivery and state management from the beginning.
Technology behind the experience
- React Native
- Node.js
- PostgreSQL
- AWS
The outcome
What changed.
The platform launched with zero critical bugs and gave trade buyers a self-service route from product discovery to settled invoice. Ordering, support and account visibility now work together, with performance designed for the scale of Coca-Cola’s UAE network.
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