Al Rustamani Group · Enterprise Websites
Six distinct businesses. One standard of experience.
Six independently designed websites for one of the UAE’s established business groups, with content ownership built in.
- Industry
- Enterprise Websites
- Country
- United Arab Emirates
- Platform
- Six websites & CMS
The overview
Al Rustamani Group spans travel, financial services, property, communications and engineering. Each division serves a different audience, so a shared template could not solve the brief. We scoped six websites independently, then delivered them to a common standard of mobile usability, performance and editorial control.
- 6
- Division websites delivered
- 31
- Exchange branches discoverable
- 100%
- Mobile-responsive sites
- 6
- Teams with CMS ownership
The challenge
One template would have missed six different needs.
Exchange customers needed clear services, multilingual access and branch information. Property customers needed live inventory. Travel visitors needed a direct route from research to inquiry. Communications and engineering audiences needed evidence of capability.
The holding company also had to communicate the scale of the group without burying the businesses beneath it. Each site needed to work for its own customers and for the team maintaining it.
The solution
Built for each division’s customers.
Custom WordPress themes give each business its own expression, with shared standards for usability and content management.
Travel & Group
Travel research and inquiry journeys, alongside a holding-company site that makes the wider portfolio easy to explore.
International Exchange
Multilingual service information and structured discovery for 31 UAE branch locations.
Properties
A live property listing capability managed directly by the Abdulla Al Rustamani Properties team.
Communications & Engineering
Capabilities and project history for enterprise and government audiences evaluating specialist partners.
The approach
From the first decision to delivery.
Scope six independent briefs
Audience, conversion goals and content requirements were mapped separately for every division.
Give teams control
Custom themes and CMS workflows let staff publish listings, pages and updates without a development queue.
Build for mobile
Responsive layouts, optimized imagery and lean plugins support a consistent experience across the portfolio.
Technology behind the experience
- WordPress
- PHP
- MySQL
- HTML & CSS
- JavaScript
- Multilingual CMS
The outcome
What changed.
All six divisions gained a website shaped around their actual work. Property inventory can be managed in the CMS, exchange branches are discoverable and B2B teams have clearer capability showcases. Every division can maintain its own content.
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